The Mexico Tourism Board (MTB), also referred to as the Consejo de Promocion Turistica de Mexico (CPTM), brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations nationally and internationally.



Created in 1999, the MTB functions as an executive agency of Mexico’s Tourism Secretariat, with autonomous management and the broad participation of the private sector.



The MTB has nine offices throughout North America (Chicago, Houston, Los Angeles, Miami, Montreal, New York, Washington D.C., Toronto and Vancouver) as well as in Europe, Asia and Latin America. These offices are dedicated to supporting the wholesalers, travel agents, airlines and hotel chains that serve the country.



Mexico’s Secretary of Tourism, Gloria Guevara Manzo, is the MTB’s Chief Executive Officer, and Rodolfo Lopez Negrete is its Chief Operating Officer.



The MTB oversees all aspects of advertising, public relations, direct marketing and promotions. Its latest North American campaign, Mexico: The Place You Thought You Knew, launched in the summer of 2010 in the U.S. and Canada and will continue until 2011.



For more information on Mexico’s many destinations, call 1-800-44-MEXICO or visit www.visitmexico.com. For media inquiries, call 1-866-666-6010 or e-mail northamericanpress@visitmexico.com. For access to thousands of archived photos to accompany stories, visit the media section of www.visitmexicopress.com.